Online Self Help
Conjoint Analysis -- One Feature at a Time

Conjoint analysis presents sets of features to your respondents for evaluation purposes. The features may be presented in either of two formats: one at a time (one per page), or all of the features together (all on the same page).

Choosing a presentation format is a tradeoff between the volume of information to be presented (one feature vs all) and providing context (one feature vs all).

If you want the Engine to consecutively display only ONE Feature at a time (and Loop through all the features) then Diplaying One Feature at a time is the correct option.

Otherwise, all the features are presented together on a single page for the respondent to evaluate.


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